About Us
The Story of Devkalii : A Village’s Journey to Global Craftsmanship
Nestled in the serene heart of rural India lies Devkalii, a village where the air is rich with history, tradition, and resilience. Devkalii has long been a community of farmers, weavers, and army personnel, where generations have dedicated themselves to the land, to the loom, or to serving the nation.
Yet, despite their hard work and determination, the opportunities for growth and prosperity have been limited.
Out of this humble village, a movement was born. The founder of Devkalii — a native of the village, a daughter of a military father, and from a family of both farmers and military personnel — always took pride in feeding the nation and protecting it.
She grew up witnessing both the beauty and the struggles of her community, and returned with a vision: to transform Devkalii into not just a name on the map, but a brand that would showcase the village’s talent and offer its people a new future.
She believes education and opportunities are the pillars of a progressive future — and she is a living example of it.
Independent, self-funded, and driven by courage and determination, she aims not only to promote education but also to restore India’s rich heritage of craftsmanship.
A Tribute to the Roots
The name Devkalii was chosen deliberately — both to honor the founder’s origins and the village that shaped her.
The brand’s philosophy is deeply rooted in respecting and preserving traditional Indian craftsmanship.
Named after the village itself, Devkalii is more than just a Couture label — it is a tribute to the roots of its founder and community.
The founder’s mission: to bring India’s villages’ rich craftsmanship to the world stage, while creating new opportunities for the villagers.
Craftsmanship and Employment
At its core, Devkalii is more than a Couture label — it is a movement.
The brand’s mission is to create sustainable employment. The founder believes fashion can be a vehicle for change — not just for consumers but for the creators behind each piece.
By collaborating with the skilled artisans of Indian villages, Devkalii commits to creating only a limited number of exclusive pieces.
This ensures that each item is a true work of art, and that no craftsperson’s talent is undervalued or overworked. Each piece reflects the personal touch of the artisan.
Empowering the Future
Devkalii’s vision extends beyond creating employment. The founder dreams of building a school within the village — a place where children can learn, grow, and thrive.
A portion of the brand’s profits is to be set aside for education, ensuring that the next generation of Devkalii’s children is equipped with the knowledge and skills to build their own future while honoring their heritage.
A Village-Wide Movement
What makes Devkalii unique is that it is not just a brand — but a concept that can be replicated anywhere.
The founders envision that Devkalii can serve as an inspiration for other villages across India and beyond.
The idea is simple: by empowering local communities, preserving their craft, and providing employment — any village can transform its future.
Customer Centric — How You Can Contribute:
With every purchase, customers are not just buying a piece of clothing — they are investing in the dreams of a village, supporting families, and creating a ripple of positive change that can spread across the country.
A Legacy for All
Devkalii isn’t just about fashion; it’s about building a legacy.
It stands for the belief that true luxury lies in the hands that create the product, the story behind the fabric, and the impact the brand has on its community.
As Devkalii grows, so does its mission: to bring the world’s attention to the beauty of India’s villages, one handcrafted piece at a time — while creating lasting change for generations to come.
In essence, Devkalii is not just a brand — it is a bridge between the past and the future, between tradition and innovation, and between a small village and the world.
A Personal Message from the Founder:
